The Seaweed Protein Bar, a newcomer in the market, presents a healthier protein alternative compared to most of its competitors. Enriched with nutrient-packed seaweed superfoods, chlorella, and spirulina, it stands out for its nutritional value. The objective was to establish a brand and design that exudes a sense of health, inspiration, fun, and a connection with nature. In my role as Creative Director, I played a pivotal role in all facets of rebranding Seaweed and personally designed the bar.